IDFC FIRST Bank’s Ashva Credit Card : Luxury, Heritage, and Rewards in Metal Form
IDFC FIRST Bank’s Ashva Credit Card : IDFC FIRST Bank, known for its cutting-edge financial solutions, has introduced the Ashva Credit Card, a premium offering designed for the modern, sophisticated consumer. Powered by Visa, the Ashva Credit Card symbolizes the aspirations of a new India, blending the richness of the nation’s cultural heritage with the elegance of contemporary lifestyles. Crafted from exquisite metal, it is designed for those who cherish Indian traditions while embracing a global, luxurious lifestyle.
Key Highlights of the Ashva Credit Card:
Minimal Forex Charges: Enjoy extremely low foreign exchange transaction fees, set at just 1%, making it ideal for international travelers.
Premium Reward System : Earn 10x Reward Points on transactions exceeding ₹20,000 in a billing cycle, as well as on birthday spends.
Exclusive Airport Lounge Access : Avail 4 complimentary domestic lounge/spa visits and 2 international lounge visits per calendar quarter, enhancing your travel experience.
Trip Cancellation Protection : Receive coverage of up to ₹25,000 annually for non-refundable portions of flight or hotel cancellations.
Movie Benefits : Enjoy a “buy one, get one free” offer on movie tickets, with a discount of up to ₹400 on the second ticket twice a month via BookMyShow.
Year-Round Golf Privileges : Get access to 24 complimentary rounds or lessons of golf annually, catering to enthusiasts of the sport.
The Rise of Metal Credit Cards
A recent independent survey revealed that metal credit cards are becoming increasingly popular, with 70% of customers indicating they would use a metal card more frequently than a traditional plastic card. Among affluent consumers, 80% expressed a preference for metal cards with similar benefits to plastic counterparts.
The study also found that 55% of respondents would consider switching banks to acquire a metal card, highlighting the growing demand for premium payment solutions. Metal cards are prized for their distinctive design and tactile appeal, positioning them as symbols of exclusivity and status within the affluent customer base.
